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How to successfully choose a name for your company

Is your Company Name available?

To ensure that your Preferred Company Name is unique and has a good chance to be accepted by  CIPC, please follow the guidelines below:

Basic Rules

Make sure that your Company Name conforms to the basic rules of the Companies Act:

  • The following terms are forbidden in Company names: “&” “largest” “biggest” “better”.
  • Make 100% sure that your Company name is spelled correctly as it will be time consuming and costly to change your Company Name after reservation.
  • Your Company Name may not be a language translation of another Company which already exists.  For example: “ABC Eiendom” will not be accepted if “ABC Property” already exists

We need to be informed if your Company name has any association with another Company which already exists.

Internet check

In your Google search bar type in, “the name you want for your company , with no spaces and then .co.za and search.  If you are directed to another Company’s website, you will need to think of another name as another business in South Africa is already using your Preferred Company Name.

Identify your new Company’s Industry

If your new Company will offer a variety of products and / or services, it is best to NOT restrict your business.  You can ensure this by ending your Company Name with:

  • Trading and Projects
  • Trading Enterprises
  • Trading
  • Trading and Services
  • Enterprises
  • Trading Services
  • General Trading
  • Projects
  • Suppliers
  • Services
  • General Dealers
  • Trading and Suppliers

If your new Company will offer products and / or services in a specific industry, its best for your Company Name to end with the word that best describes this Industry.

For example:

  • MyCompanyName ‘Cleaning’
  • MyCompanyName ‘Construction’
  • MyCompanyName ‘Logistics’
  • MyCompanyName ‘Transport’
  • MyCompanyName ‘Catering’
  • MyCompanyName ‘Security’
  • MyCompanyName
  • ‘Consulting’


 

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